By thinking of yourself as a brand, streamlining your values and professional approach, you will be in a strong position to undergo the scrutiny of potential employers, whether during online searches or in face-to-face interviews.
Marketing the brand of you…
Showcase your skills and experience via your LinkedIn profile – take time to ensure it's 100% complete; use the applications and get recommended.
Share your professional knowledge on Twitter; engage in conversation with others in your field.
Join online forums and niche social networking sites to exchange professional tips with peers.
Protecting the brand of you…
Google yourself. What comes up? It is important to be consistent across your online presence, by using the same photograph, for example.
If there is negative or undesirable information about you online, remember that you may be able to exercise the right to erasure, or ‘right to be forgotten’.
Set up a Google Alert in your name so you can attend to anything negative that may appear.
Don't join so many social networks that you cannot keep track and therefore neglect to engage properly.
Make sure your conversation is targeted to the audience.
Limit broadcasting and self-promotion.
If you prefer to Facebook or Instagram for personal use, make sure to use the correct privacy settings.
If you find a role that’d like to apply for, use our tips to create the perfect cover letter and CV.